The finesse and intricacy of handmade creations is what distinguishes them from mass-produced machine-made goods. The hard work, time and precision involved in handcrafting is what makes it truly luxurious.
The best craftsmen and experts are gathered to build a luxury piece to perfection. They are often highly specialized and then get together to design it in all aspects.
Are you fond of buying handmade articles? Then you must realize its real worth more than anyone else. In the market you will find two kinds of articles, one that is machine made and the other are handmade. Both the handmade and machine made articles have their own positives and negatives, but we believe that handmade items add warmth to your home and wardrobe that can never be experienced with the products manufactured in factories with machines. There are at least 6-8 pairs of hands involved in creating handwoven sarees. Every state has their own style of weaving, but with the entry of powerlooms and Made in China goods, handcraft has taken a backseat. Artisans depend on their skills for sustainability
We believe in encouraging the next generation of artisans to continue working and evolving. We believe in educating the customer. In the West, legislations exist for handcrafted goods. In India there are none, when in fact there should be, since there are so many craftsmen who could put our country on the world map of craftsmanship. There are about 68 to 70 million people who live by their craft in our country. Based on these figures and the fact that handcraft today spells luxury, we should be the No.1 luxury producers in the world.
The work becomes a luxury not only because you have limited numbers and that the highly-skilled work takes time, but also because it is infused with the spirit of the artisans' creativity.
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