Our Story

arte-alter is an eco-friendly fashion & lifestyle label, fashion and textile designers Priyangsu Maji & Ambrish kumar Jha, which proudly promotes sustainability and social responsibility as its core design philosophy and this is reflected in our products and more importantly in the design and development process. We firmly believe in creating impact, from the betterment of artisans in terms of health & safety, and women empowerment.  

Our Belief

Sustainable living is about making choices today that positively impact the planet tomorrow. We make these choices every day, consciously or subconsciously. The kind of products we buy, how we consume them, how we dispose of them, and how often we replace them are some of the choices we make that directly or indirectly affect the planet and people around us. Our Brand delves deeper into the intricate connection between India’s traditional handicrafts and the principles of sustainable living. 

Our Product

"For us comfort and care is the key. We at arte-alter take immense care to provide you with fabrics made out of azo free and natural dyed yarns. The hand spun yarns we use are all natural yarns, like, khadi cotton, silk and linen. Yarn hand spinning is an ancient textile art, in which natural fibers are drawn out and twisted together to form a yarn."