Body positivity is a social movement rooted in the belief that all human beings should have a positive body image, while challenging the ways in which society presents and views the physical body.
Body positivity is more than just a hash tag.
Body positivity refers to the assertion that all people deserve to have a positive body image, regardless of how society and popular culture view ideal shape, size, and appearance.
Some of the goals of the body positivity movement include:
  • challenging how society views the body
  • promoting the acceptance of all bodies
  • helping people build confidence and acceptance of their own bodies
  • addressing unrealistic body standards
Body positivity is not just about challenging how society views people based upon their physical size and shape, however. It also recognizes that judgments are often made based on race, gender, sexuality, and disability. 
Body positivity also aims to help people understand how popular media messages contribute to the relationship that people have with their bodies, including how they feel about food, exercise, clothing, health, identity, and self-care. By better understanding the effect that such influences have, the hope is that people can develop a healthier and more realistic relationship with their bodies.
Body positivity also means enjoying the body you have and not beating yourself up over changes that happen naturally due to aging, pregnancy, or lifestyle choices.
There is a super fine line between body positivity and risking someone’s health.
But like we said, balancing self-acceptance and positive health is a tightrope walk that few people manage to execute flawlessly. If you focus too much on body positivity (I’m perfect just the way I am, regardless of my size) then you could be putting your health at risk. If you focus too heavily on losing weight and getting in shape and not enough on accepting yourself the way you are, then you could do irreparable damage to your self-esteem. It’s a dilemma, and extreme actions in either direction could do more harm than good. Feeling comfortable in your own skin and being satisfied with your weight does not lead to obesity. There is absolutely not proof that feeling good about yourself, or having positive views of your body size can ultimately lead to illness or weight-related health hazards. The normalization of plus sized women and curvy body-types is not what is causing people to become overweight. In fact, the recent normalization and acceptance of different body types and women of larger sizes has the potential to create a positive change in how women live and how they feel. The ultimate action is to maintain a healthy lifestyle, eat healthy, exercise regularly depending on your body type to keep yourselves active and most importantly stay positive with a healthy mind. Body acceptance does not need to conflict with one’s goals to live a healthy lifestyle.
The relationship between retailers and consumers is complex and fragile, but this doesn't mean that brands cannot adjust to this wave of body positivity in an age of inclusivity. As a responsible fashion brand, we try and be responsible when it comes to body positivity. A lot of times it happens to us that, clients come up and appreciate the fact that we are doing bigger sizes, which people can pick up off the racks. While designing, we keep our consumer in mind. Mostly  we do a size in between a medium and a large, and comfort fit,  so that it fits both the sizes comfortably and also looks good on racks, at the same time we provide the luxury of customization according to their body type and measurements. We want to be recognized as a sustainable fashion brand which embraces body positivity.



Written by Ambrish kumar Jha

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