Be more informed...
One of the most difficult things about trying to be more sustainable is knowing where to start – and, more importantly, where to shop. Thankfully, it's now much easier than it once was; there are so many brands that operate with a sustainable focus in mind.
We always suggest doing a bit of research and asking questions if you’re uncertain. Social media is an extremely easy way to speak quickly and directly to brands. When making such a special purchase, you want to make sure you are buying from a brand that aligns with your values.
Do a little investigative work to find a handful of brands you love and start from there. After a while, your portfolio of knowledge will have grown – and you'll have a whole host of labels to choose from.
We think it’s becoming increasingly important to know who is making our clothes. They are as much a part of our lives as we are of theirs. Transparency is key when it comes to sustainability, so be sure to find out where a brand sources its materials, what they're made from and how sustainable its production process is.